future video coding using its usual approach of open workshops inviting experts from companies inside and outside of MPEG. However, now there’s the Alliance for Open Media (AOMedia) promising to provide "open, royalty-free and interoperable solutions for the next generation of video delivery” (press release). A good overview and summary is available here which even mentions that a third HEVC patent pool is shaping up (OMG!).
Anyway, even if AOMedia’s "media codecs, media formats, and related technologies” are free like in “free beer” it’s still not clear whether it will taste anything good. Also, many big players are not part of this alliance and could (easily) come up with some patent claims at a later stage jeopardising the whole process (cf. what happened with VP9). In any case, AOMedia is certainly disruptive and together with other disruptive media technologies (e.g., PERSEUS although I have some doubts here) might change the media coding landscape, not clear whether it will be a turn to the better though...
dash.js) is assuming HTML5 & MSE and companies like bitmovin are offering bitdash following the same principles. Integrating new codecs on the DASH encoding side like on bitmovin’s bitcodin cloud-based transcoding-as-a-service isn’t a big deal and can be done very quickly as soon as software implementations are available. Thus, the problem is more on the plethora of heterogeneous end user devices like smart phones, tablets, laptops, computers, set-top-boxes, TV sets, media gateways, gaming consoles, etc. and their variety of platforms and operating systems.
Therefore, I’m wondering whether AOMedia (or whatever will come in the future) is a real effort changing the media landscape to the better or just another competing standard to choose from … but on the other side, as Andrew S. Tanenbaum has written already in his book on computer networks, “the nice thing about standards is that you have so many to choose from.”