2019 Global Internet Phenomena Report: more than 60 percent is Video Streaming

Source: Sandvine, Sep 10, 2019.

The 2019 Global Internet Phenomena Report has been published on September 10, 2019 and is available here.  I've previously posted about this in 2015, 2018, and Feb 2019 (related to mobile). Thus, it's also interesting to compare this report with what has been posted previously, specifically with respect to the 2018 report...

The 2019 global report reveals that video streaming now covers more than 60% of the internet traffic (see figure on the right) but only a small increase compared to last year (+2.9). We may question whether the 80% (or more) will be reached by 2022 as predicted by some reports (note: I assume this one here is meant).  The question is whether 4K or 8K will help to make the predictions become reality; we will see pretty soon.

Interestingly, Netflix' application traffic share decreased by 2.3 percentage points and is now about 12.6% while other HTTP media streaming traffic reached 12.8%. "Operator IPTV" increased to 7.2% with +2.8 compared to last year. For example, in Americas "Operator IPTV" has even a higher downstream application traffic share (15%) than Netflix (12.87%).

From a European perspective, we see QUIC among the top 10 of "EMEA: Downstream Application Traffic Share" with 3.1% but, unfortunately, the report does not provide further details about what that actually means.

The "Spotlight: Streaming Video Traffic Share" is shown in the figure below and reveals that both Netflix and YouTube have a higher traffic share in EMEA than Americas and "Operator IPTV" is only mentioned in Americas and not at all in EMEA or APAC.

Source: Sandvine, Sep 10, 2019.

As mentioned in the beginning, the full report is available here -- covering also other aspects -- but it confirms that global video traffic share increases but probably with smaller steps than anticipated some years ago.